8/4/2023 0 Comments Snap pizza"One multi-unit franchisee is seriously considering buying his own Snappy Van to further promote his local market, but there are other unique ideas we have tried out this year with the van, too." "It (the van) really helps win their support and enthusiasm to get more involved in their community," Bret says. Bret says the store owners love and get excited when the van stops and makes appearances at their store or in their area. The Snappy Van provides a way for the company to give something back to the communities that support them. Sometimes the van is accompanied by a Snappy Tomato mascot that gets people to play trivia games, Twister and other interactive games that lets them win prizes with the Snappy Tomato logo on them.Īll of this centers around a grassroots marketing strategy that focuses on getting franchisees to become involved, more visible and more vocal within their community. Wherever the van goes potential customers can find free pizza samples, prizes like T-shirts, Frisbees, pens, pencils, mini footballs and other items with the Snappy Tomato Pizza logo. They have the van appear at many of the live radio remotes they are involved with in addition to appearances at nearly all of the local church festivals, city parades, holiday celebrations, high schools football games, etc. When introduced, it was just a 2001 Dodge Ram cargo van, now it's a mobile billboard advertising Snappy Tomato Pizza wherever it goes (for more info on mobile advertising see Tracy Powell's article "Mobile Market Value" from the Fall 2001 issue in the Previous Issues library at How is The Snappy Van used? Listen to this. They also had the Snappy logo on all promotional material, sold pizza at the game, had their name on the ticket stubs, were mentioned in media coverage and were able to root a major competitor out of one of the schools and get their product sold there.Īnother way Snappy Tomato has generated excitement and publicity for their company was by introducing The Snappy Van in February 2001. One was that because they were the main sponsor, they had control of the halftime activities. There were several things from this event that benefited Snappy Tomato. The other teams were selected for logistical reasons they wanted to bring in schools that were close to Snappy Tomato Pizza locations so they could work their way into selling to these schools. They chose the two best football teams in Kentucky because this would draw a large crowd and get the maximum media attention. Things they had to address included where the game would take place, when and who would participate. Snappy Tomato called in the services of Don Schumacker & Associates, an agency that assisted in setting up the football game. Putting on an event like this is no easy task, but the rewards are many. Included in the festivities is the Snappy Tomato mascot who gives out T-shirts and other prizes and gets the crowd involved with interactive games where they can win prizes and pizza. This attracts a lot of media attention for the teams and Snappy Tomato Pizza and the schools get a generous donation in the name of Snappy Tomato. The catch here is the two teams do not have each other on their normal schedules. What Snappy Tomato Pizza has done in this arena is put the top two teams in Kentucky high school history (between them they have 23 state championships) together with two other teams who are attracting a lot of attention. High school football is a big event in any state, especially when the top teams are playing. They have several great ideas we were able to see in action, so let's take a look at some we saw as well as some events they have showcased. Steve Green, publisher of PMQ, and I recently visited the Cincinnati/ Kentucky area and had a firsthand look at some of the things they are doing to establish their brand. With several innovative promotions, localized marketing and publicity efforts and new management, their 46 locations have made many improvements and are making a name for themselves in their area. These are the words of Bret Witte, director of marketing for Snappy Tomato Pizza. When it comes to winning the game, it takes many hits to win in the end, not just one big home run.
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